You are the heartbeat and soul of Apple

January 3, 2018

Comment from E-mail

Contrary to what Steve believes, you are the heartbeat and soul of Apple. With greatest thanks.

Woz

Thank you. It’s been said that Apple and Macintosh carry different weights and feelings and associations. I agree with your observation. Although it’s not spelled out, you can’t always put such feelings into the right words. I’m surprised that people can see that there was a time that we stood for the average person more than for our own company’s growth and size and revenues.

It’s funny but there are a good number of people in Apple right now that still have these same sorts of feelings, about the soul of the company being important. It’s much harder to associate the soul of Microsoft with anyone. It’s hard to imagine the soul of Microsoft, right?